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A company needs data analytics to turn vast amounts of raw data into meaningful insights that drive strategic decisions. By analyzing trends and patterns, businesses can better understand customer behavior, optimize operations, and identify growth opportunities. Data analytics enables organizations to make informed decisions based on evidence rather than intuition, enhancing overall efficiency and effectiveness. Collaborating with a software development company ensures the implementation of customized analytics solutions that meet specific business requirements. Additionally, robust data analytics fosters a culture of continuous improvement and innovation, allowing companies to stay competitive and agile in an ever-changing market landscape.